The Number One Objective of Your CV

As a professional you understand that your CV is important to you landing your next job.

Writing a CV can be challenging.

It’s something that many professionals often struggle with.

Maybe there’s a perception that if you have the right qualifications you don’t need to market yourself.

Sadly nothing could be further from the truth.

A well presented CV can make the difference.

At the same time it’s important to be clear about the primary or number one objective of your CV.

What do you think this is?

Let me tell you.

It’s to get you the invitation to interview.

Nothing more than that.

To get the invitation to interview your CV is going to have to:

  1. Market you effectively. In a nutshell highlight what you have done, achieved and have to offer.
  2. Demonstrate you are a fit for the role. What you include needs to be linked to what the employer is looking for.
  3. Be brief and make every word count. Long rambling CV’s just don’t get read.
  4. Make your CV easy to skim read. You have between 6 and 30 seconds from what I’ve heard to get attention.
  5. Stand out from others. Less focus on tasks and more focus on achievements.

So how does your CV compare to the 5 criteria listed above?