Case Study #3: Starting a business
The client: Bridget was an experienced leader in education and wanted to set up her own business.
The issue: Bridget had worked at a senior level in education but had no experience of setting up a business, attracting clients, making money. In addition, she was unclear about who she wanted to work with.
The process: In our initial sessions we spent time on getting things in place to get the business moving. As we moved into action, resistance and some fears started to appear which we worked through. As we moved forward, the sessions became a mixture of working on specific business building activities and on wider lifestyle issues. The key was continually re-designing how we worked to make it as powerful as possible.
The outcome: Bridget made huge progress and is now reaching the point where she has to make powerful choices so that she does not become overloaded.
She said "I realise that, over this last year, I have truly found my niche. I consider my areas of expertise to be Leadership, Management and Collaborative Practice. It is the challenges within these areas that truly drive me.
In working with you, I understand my strengths and how to use these more effectively; I have the confidence to take work on or turn it away. I am much thicker skinned and take far less personally, instead looking at the learning each opportunity brings.
How I use you as my coach has also changed and developed. At one point, I was very reliant on you to affirm, acknowledge and support my very small steps into independence - like a toddler learning to walk, turning for approval from a parent. Now I feel I use you more to challenge, provoke and stretch my thinking and direction. You really are throwing down the gauntlet to me to step into my power and see what happens. Instead of having a nervousness in the pit of my stomach as I peer over the edge of the unknown, I am looking and leaping! All this AND I am afraid of heights!
I was playing with an aspiration of a six figure income. Now I am in that bracket and, instead, am looking at how to keep my work-life balance and earn 'enough', taking on work that I love. My parameters have changed. I am no longer money focused but am instead energy and family focused. What amazes me is I can have these parameters met AND still bring in a large income in these times of financial constraints.
I realise that, as a business-woman, I need to be strong. You allow me to be honest, with all that this brings; owning up to my strengths, fears and weaknesses. I can share my worst fears and highest hopes and know that each will be received positively." |